Privacy Policy

1. Information We Collect

When you create an account with LookMaa, we collect information you provide directly, including your name, email address, and profile details. We use Clerk for authentication—please refer to Clerk's Privacy Policy for details on how authentication data is handled.

We also collect:

• Closet data — items you add to your wardrobe, including photos, descriptions, brands, categories, and tags
• Activity data — outfit logs, wear history, collections you create or share
• Usage data — pages visited, features used, and interaction patterns to improve the service
• Device information — browser type, operating system, and screen size for compatibility

2. How We Use Your Information

We use the information we collect to:

• Provide and maintain the LookMaa service, including your closet catalog and outfit history
• Generate personalized outfit suggestions based on your wardrobe, preferences, weather, and occasion
• Enable social features like public collections and sharing with friends
• Send service-related communications (account updates, feature announcements)
• Improve and develop new features based on usage patterns
• Prevent fraud and ensure platform security

3. How We Store Your Data

Your data is stored securely on cloud infrastructure. Wardrobe images are stored on Cloudflare R2. User account data is stored in encrypted databases. We implement industry-standard security measures including encryption in transit (TLS) and at rest.

4. Sharing Your Information

We do not sell your personal information. We may share data with:

• Service providers — hosting, authentication, image storage, and analytics providers that help us operate LookMaa
• Other users — only content you explicitly make public (e.g., public collections)
• Legal requirements — when required by law, regulation, or legal process

5. Your Rights & Choices

You can:

• Access your data through your account settings and closet dashboard
• Update your profile information and wardrobe items at any time
• Delete your account and associated data by contacting us at [email protected]
• Control visibility of your collections (public vs. private)
• Opt out of non-essential communications

6. Cookies & Tracking

We use essential cookies for authentication and session management. We use analytics tools to understand how the service is used and improve the experience. We do not use advertising cookies or trackers.

7. Children's Privacy

LookMaa is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us so we can remove it.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of LookMaa after changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this privacy policy or your data, please contact us at [email protected].